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According to health department officials, at least 64 deaths have been reported so far while most deaths occurred in Lahore, Gujranwala, Rajanpur, Rahim Yar Khan and Kasur.
During the last 24 hours, around 141 cases of measles were reported from Punjab, including 52 from city hospitals.
Meanwhile, Director General Health Services Punjab Dr Tanveer Ahmed said on investigation it was found that a majority of deaths in Lahore were caused by severe pneumonia and delay in reaching hospitals.