Connate - a native ad tech firm launches services in Pakistan

#GNN - #KARACHI: #Connate #announces to start its #operations in #Pakistan. #Dubai based #Connate is an #ad #tech firm that focuses on premium content monetization, production and delivery. Native advertising is a non-intrusive and in-content online advertising method where the advertiser engages with the consumers via content within the context of the user's experience with matching form and function.

According to Connate, "Pakistan is one of the fastest growing markets in the emerging economies and we entered the market purely by the dynamics of an ever evolving media scene. So far the native ad campaigns have received phenomenal response with the results gaining over 70% higher response than standard banner ad campaign and with extremely high engagements. We are now in talks with some of the biggest local publishers that are already in the onboarding process."

Ms. Marrium Khan, Associate Director Iris Digital (A symmetry Group company) who has experienced the overwhelming response of native advertising expressed her views - "Content marketing is the key area of focus for our clients and us. Native advertising is one of the fastest growing online ad methods which globally reached USD 2.4 billion in revenue in the year 2013 and by 2017, it is expected to account for USD 4.6 billion in revenue. With Connate we saw a huge opportunity to tap into the publisher side native ad market. We wanted to look past the standard banner ads and address challenges like banner blindness, spill over and drive more effectiveness for our campaigns and we seem to have achieved just that."

To know more about Connate, visit: www.connate.co

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#KARACHI: #Stock prices recorded further gains on Monday, as continuing bullish activity at Karachi Stock Exchange (KSE) pushed the benchmark KSE 100-share Index by 188 points to close at 30,413.

Investors actively participated in today trading, as the Index immediately after opening bell surged to 209 points.

According to stock market analysts, the State Bank of Pakistan’s decision to keep the policy rate unchanged appeared to have met the investors’ expectations. This provided oxygen to the positive trend, as traders continued to take fresh positions at various counters.

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Special Court rejects Musharraf plea, seeking documents on 2007 emergency

ISLAMABAD: The special court conducting the treason trial of former military ruler Pervez Musharraf dismissed his plea seeking documents pertaining to the November 2007 emergency.

Special court registrar Abdul Ghani Soomro read out the detailed verdict which was earlier been reserved.

Rejecting the plea, the court ruled that though it was right of the accused to seek evidence, Musharraf’s plea was premature.

The court said that the accused himself could get the verified copies of the documents from the departments concerned. The court will consider the accused application during the course of hearing if he needed evidence.

The special court said the documents were public property.

Zainab Market, Karachi Pakistan

Zainab Market

Zainab Market is a very famous clothing market for males and female located in Saddar near Avari Towers Hotel. It's situated in popular visitor area having small craft shops, textiles, t-shirts, leather clothing and much more.

Many foreigners daily visit this market because it’s the nearest market from most of Karachi 5 star hotels.

Zainab Market ground area is for children’s and female but their first and second floor is exclusively for males.

Zainab Market

You will find here huge collection of clothing manufactured by world famous brands and merchant. Zainab Market is fulfilling the huge needs of clothing around city.

As shawls, sheets, tapestries and needlework premises within Sindh is also available at Zainab Market.

Address: Zainab Market, Saddar, Karachi, Pakistan. (GNN)