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Much of the growth can be attributed to exploding ad revenue on mobile, with 49 percent of its revenue in Q3 coming from outside of the desktop. Facebook’s $1.80 billion overall ad revenue was up 66 percent in Q3 compared to the year-ago quarter.
In fact, Facebook grew in almost every important metric. Daily active users were up 25 percent to 728 million, and Facebook’s overall users went up 18 percent to 1.19 billion.
Mobile MAUs were up 45 percent year over year to 874 million. Facebook’s monthly active users number jumped up by 40 million overall. Mobile daily active users were 507 million in September of 2013.
Notably, much of Facebook’s overall growth was in the rest of the world, with only 1 million new users coming from the U.S.
The growth in mobile across Facebook’s revenue and user counts follows the industry trend as users continue to make their pocket computers their primary ones.
Making mobile revenue work has been one of Facebook’s primary challenges, and one of the main reasons that so many have been skeptical about its future as a public company.
The explosion in mobile revenue as a percentage of Facebook’s overall business serves as a sort of answer to those naysayers.
“For nearly ten years, Facebook has been on a mission to connect the world,” Facebook CEO Mark Zuckerberg said in a release today.
“The strong results we achieved this quarter show that we’re prepared for the next phase of our company, as we work to bring the next five billion people online and into the knowledge economy.”
At the moment, Facebook stock is up nearly 11 percent in after-hours trading to 54 percent.
