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When good articles are regularly posted, the website is ranked better and higher by the different search engines and is only achievable when the right kind of topic is chosen.
There is no science to writing articles; it is an art to make an article a potential reader which in turn gives it a high ranking, better exposure and more back links for the website.
How does the use of unique articles boost rankings?
Unique articles of relevance draw more links
The pages which encounter a large number of links are rated high by the major search engines which assign them a high value for the large number of high-quality incoming links. Generally the topics which should be used for these articles should be from the current topics floating around on the social networking media.
If the article on the webpage is one of the first to be on the web and provides great information sought by the reader, the page will get a very high ranking because of its quality links.
Authenticity of the content
It is always a good idea to conceptualize an idea and put it down in writing in about 500-550 words. “It’s yours”. The major players in the search engine business are always looking like a hawk. They have implemented intelligent tools to find out similarity in content commonly known as “plagiarized content”. Why copy and get rated down? These search engines actually reduce the ranking and sometimes even set up negativity towards a page which uses such kind of copied information.
A website should generally not keep repeating a phrase to keep up its ranking unless the phrase has to be used repeatedly as to bring out the relevance. If a content is well written the generally it does not encounter such problems. If a website is populated using relevant and unique content, then the site is not aimed at only getting a high rank but a future high positioning.
Expanding key phrases
If a website is constantly updated with unique content and the use of different phrases is included in its articles, then the hit rate will categorically go up because of multiple phrase usage in its articles which would attract different keywords used by the user during a search.
Unique articles vs. spinned content
Unique articles written by a person who understands the concept of SEO is the best way to get hits for an article. Hence human intervention is very important. On the other hand there are a lot of automated article spinners and rewriters which will not do a good enough job in increasing the ranking, but will do an excellent job in getting caught and bringing the ranking down. The best way to make the article popular is to be able to include all the possible most “currently” used keywords in it with the unique ones. This also helps get the article to the target audience with a lot more ease which actually is the hardest task.
Finally, it is always a good idea to be unique and not use a spinned article because once an article is submitted, it is indexed by the search engines and would not contain any unique keywords as it would throw up the same as other sites in the search engines index which would reduce its value.
